Art direction is no longer just for cinematographic work. It has penetrated the fields of advertising,
design and fashion to give each project a distinct visual dimension. Turning an idea into images
requires research, selecting references, choosing colour palettes and textures and deciding to
achieve the ideal aesthetic and emotional atmosphere. In close collaboration with the director of
photography, the art director also ensures visual consistency throughout the production process.
60 RÁFAGAS has an art director whose background in psychology and graphic design gives our
projects a uniquely broad vision. Because the ultimate goal of the work we do is none other than
to generate emotions.